Editorial

Abstract

In order to win the elections, he did not hesitate to repeat some of the successful formulas that helped him to stand out in the media and entertainment. In fact, his fame as a television show host was capitalized on in the Republican party primaries, and later in the presidential election. Upon assuming the presidency, his image had consolidated as something surprising, from which a change in the political situation of the country and its general socioeconomic condition could be expected, as he was a different leader, who had emerged from the light entertainment world and of bussiness. The hopes of half the country were tied to the style and words of the new president, who promised the redemption of the classes most hurt by globalization.