Hofstede’s Cultural dimensions in Ecuadorian society
Corresponding Author(s) : Iliana Aguilar Rodríguez
AMAUTA,
Vol. 16 No. 31 (2018): Amauta
Abstract
The present article makes an important tour of the concept of culture. It focuses on the theory of the Dutch anthropologist Geert Hendrik Hofstede, who states that the cultural groupings that a society has influence their behavior and decision making in a region, country, continent and even in business organizations. These dimensions are evaluated on a scale of 1 to 120 and they confront each other: equality versus inequality of economic and social power, individualism
versus collectivism, masculinity versus femininity, avoiding uncertainty versus tolerance, indulgence versus restriction, and short-term versus long-term orientation. The Republic of Ecuador is observed certain demographic, geographical and economic factors, in addition that an analysis of the Hofstede indices is carried out and the place that each dimension occupies in the Ecuadorian society.
According to the cultural analysis of the Hofstede Center, Ecuador is located as a collectivist society because they consider that belonging to a group is very important. At the same time, the rules are not necessarily followed, because they ultimately depend on the decision of the holders of power who make their own rules. The religion and the superstition
have great protagonism too, which is why the tradition of each group is respected by its members. Society will only be different when a power authority leads them to a change that groups their followers. People seek a society that gives them status and rewards linked to performance, but often sacrifice leisure in relation to work.
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